Search Engine Optimization Tips
There is one important thing you need to know. Meta tags alone does not give
you a high ranking in the search engines listings. What you need is to
combine your meta tags, titles and your content. You can have the best
of keywords in your tags but you will probably not get a top listing as
long as they are not present on your page.
Most of the major search engines index every word of your page and compare them to your
title META description and META keywords. In fact some engines probably
don't use the META keywords anymore, so that is why content is becoming
even more important.
The first step in web site promotion is to identify the words people
are most likely to use in a search for your site. After identifying
about 5 to 10 words, write them up as your keywords and optimize
the page using them. From now on these are the words you should use
in your Title, META description, META keywords list, throughout your
page and the ALT tags when using images.
Keep in mind that excessive repeating of META keywords could be considered
as spamming by some searchengines and you might get penalized with a
lower ranking for that practice. You should also mix your keywords in
different combinations throughout the page and in your ALT tags instead
of using the same phrase over and over again. Also remember to put your
most important keywords as close to the <BODY> tag as you can.
One of the most important factors to achieve a high ranking in the
search engines is link popularity. It's not only the number of links
to your web site that is important it's also the quality of the links
that are important. A link at Dmoz
or Yahoo is usually
given much more weight than a link from a personal web site. Some engines
are also very found of "on topic" links. Links from sites
that are focusing on the same topic as your site, are known as "on
topic" links. An "on topic" link is also a link that
contains your keywords, in this case an "on topic" link could
look like this:
AddPro - Site Promotion and URL Submission
There are four important
keywords present in this link. Some search engines will boost your ranking
for keywords that are present in links to your site. It is also important
that your keywords are present in internal links, because some engines
count them as well.
Another important factor to consider is the use of misspelled words: Misspelled words
could boost your traffic because many people are likely to misspell
your keywords in a search. In a search for a site submission service,
people could search for free search engine submisison, sumit, subit,
search egnine submission, submition, add ULR, saerchengines, etc. and
end up at this page because these words are present at the page and
among the META keywords.